Watch out for these 7 eyebrow trends in 2023

These are the biggest and best brow trends for the New Year.

Jamie Long, Lead Brows Stylist of HD Brows, has put together the best brow trends for 2023.

The Bleached Brow look

Bleached brows are the most popular brow style on red carpets and runways in 2022.

This look is a delightfully high-fashion take on the bleached brows trend. Pinterest searches have increased by 246% in the past year.

Jamie Long, Lead Browstylist at HD Brows says that bleaching the eyebrows to lift just a few shade is a look more suitable for everyday wear. It is a technique that’s widely used to match the client’s eyebrows to their hair color or to give them a more softer appearance.

The barely-there brow trend will not be going anywhere in 2023, whether you have your eyebrows bleached or lifted a few shades.

Brow Lamination

The latest brow artistry trend for 2023, which is a stark contrast to the thin brows of the 90s, sees brows take on a thicker and featherier look using brow laminations.

Dua Lipa’s, Zendaya’s and Gigi hadid’s fluffy brows searches (aka brow lamination), are up 56% since Isamaya took the brushed-up brows to an extreme, and made sure that all eyes were firmly focused on the eyebrows at London Fashion Week’s Poster Girl spring 2023 show.

TikTok is the place to be if you want to see a trend. ‘#browlamination,’ with 947 million views on TikTok and ‘#soapbrows,’ which has been viewed more than 269 millions times, are both a big hit.

Jamie Long, however, says that for a natural-looking look: “If your hairs are unruly or grow downward, eyebrow lamination will change the direction to give you a uniform appearance with a higher arched brow and a better brow shape.” Brow lamination can last up to 8 weeks with the right care.

Thin Eyebrows

You might be a bit surprised if you’re a teenager from the 90s or 2000s. Bushy eyebrows have been the trend for the past decade and millennials are still recovering from the trauma of having their brows over-plucked. The skinny 90’s eyebrow look is back in 2022, and it’s not going anywhere. Pinterest 

searches are up 94% from the start of the year, and TikTok views have reached 86.3 millions.

Many celebrities have been seen experimenting with this trend, including Bella Hadid in Euphoria, Alexa Demie from Euphoria, and Lily James as Pamela Anderson. We recommend that you avoid using tweezers to try this trend and instead go to a professional.

Jamie Long says that the best way to achieve this illusion is to draw a thin, inside line. Use a spoolie to brush the gel along the brow, combining the hairs for a more defined and thinner look. Browtec, which combines a thin eyebrow pen and spoolie into one pencil, can help you achieve the look.

Natural Brows

In 2022, natural beauty is making a comeback. More toned-down styles are becoming more popular. This is great news for us who have been putting off a visit to the salon. If you want a low maintenance brow style for 2023, then this is the look to go for.

Jamie Long says: “To create this low-maintenance appearance, use a fine eyebrow pencil that has been sharpened and make thin, feathery strokes between the brows. This will create the illusion of brow hair.” Then, using a spoolie to blend the color, brush it into the brows repeatedly in an upward motion.

Straight Brows

Celebrities like Ariana Grande are seen wearing the bold, archless eyebrow. In 2023, we will embrace brows that are fuller and darker, with a soft, rounded shape. This will add a modern touch to the classic brow style. Since mid-year, the trend has been viewed by 14.3 million people on TikTok and Pinterest searches have increased 93%.

Jamie Long says that when people talk about the Audrey Hepburn eyebrow, they are usually referring to her 1954 film, Sabrina.

Many celebrities have recreated this look. From Meghan Markle to Lily Collins, and now Ariana. This look is possible if you have dark hair and big eyes.

The tail of the eyebrow is raised slightly to lift the face and open the eyes, keeping the eyes youthful and fresh. This brow style is universally flattering.”


The salon look will continue to be popular in 2023, even if we don’t have brows that are as naturally shaped as Cara Delivigne and Lily Collins.

The number of searches on Pinterest for eyebrow tattoos has increased 87% in the last month.

Rihanna Adele and Angelina Jolie are all celebrities who have adopted the microblading craze. Jamie advises against doing this yourself, as it can cause permanent scarring or pigment migration.

Rainbow Brows

Did you think that OTT brows were going to disappear? Colourful brows aren’t for everyone but we’ll see more of them in 2023. 1.3 million TikTok viewers are a testament to the trend, as people are getting more daring with their beauty looks.

Jamie Long advises: “If you dare to be bold, it will brighten your face and work with any makeup look.” Cara Delevingne, the actress and model Cara Delevingne have both been seen with bright blue eyebrows. Celebrities such as Lizzo also opted for pink brows.

This look is easily achieved if you have naturally light eyebrows. Use a colourful mascara to fill the brows in with your desired color. If you have darker brows you will need to dye them to get the desired look. Jamie again recommends that you use dye only by a professional.